In 1920, Ehrhardt Koch formally established a hat company, named E Koch Cap Co. and only had 14 employees, in Buffalo in New York. And the company renamed as New Era in 1922. This company designed the first baseball hat in 1932. Afterwards, it was exclusively authorized and began to specialize in supplying hats for the professional baseball team——Cleveland Indians, which was their first team for special supply. By the forties of the twentieth century, New Era had become a company exclusively providing caps for many professional baseball teams. In the following, it began to intensely compete with such brands as Wilson, Spalding, Rawlings, etc..
In 1986 New Era launched a cap called MLB Diamond Collection which is provided to American baseball association. The public can also buy it from store. This activity yielded great success and it even became a popular trend to match everything with New Era hat at that time. In 1993, New Era Hats completely defeated its then major rivals and got the exclusively supplying license granted by American MLB.
In 2006, New Era Cap Company moved its headquarters from Buffalo’s suburbs to downtown area. In the same year, in May the first flagship store was opened in the SOHO district of New York City, in November the second flagship store was opened in the New Er March in 2007, New Era not only made stringent requirement of design, but also bravely innovated. To the aspect of cap material, company brought in the excellent performance of 100% polyester as a raw material based on the use of 100% pure wool. It marked a great change in their traditional process of producing hats after 20 years.
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